[mistercow]

It could also be virtue signaling as a smoke screen for something related, but less prosocial. The article used the word "divisive" in its first sentence, and while that doesn't appear to be Unilever's word, it might be more accurate than the words Unilever used. I don't see them caring about the actual issues, but I can certainly imagine them caring about boycotts. And making ad-supported content "less divisive" does seem like a good way to avoid those.