[heifer2822]

I don't think it's comparable to Amazon's mark-up. The alternative to Amazon is walmart.com, ebay.com, etc., all of which can be directly compared. Instacart provides a delivery service. It's comparable to Uber Eats or Eat24. I agree with the others that it seems shady to provide a delivery service but obfuscate how much you're charging for delivery.

I know Uber Eats bans restaurants from marking up orders placed through them. You can look at your phone and decide exactly how much extra the delivery costs and then decide if it's worth it to not have to go pick up the food yourself. I've never used instacart but if you're telling me that the price of the service is a secret from me I have a problem would that and would not use it. I don't want to pay $50 to have someone pick up my groceries. But I'd gladly pay $10 on certain days. But I have to know beforehand. I'm not going to sit around and hope Instacart doesn't screw me over today.