[Xylakant]

A while ago VAT rules for digital goods were changed. Before, the VAT of the country where the company was located applied, after the VAT of the customers country. Amazon, Apple, ... exploited that by officially making the sale in a low-VAT country and pocketing the difference.

Many small businesses were concerned that they would have to register for VAT in all EU countries and deal with individual VAT laws, but the implementation for small businesses allows you to basically register at your home countries tax authority and provide them with a list of sales broken down by country. (MOSS in the UK, iirc) The initial hubbub has largely died down.

This is grossly simplified, but captures the gist. No tax advice, yadda, yadda.