[Xylakant]

Let them buy ads targeted to their EU customers through their US presence, fine the EU firm for circumventing the rules. Hard? Yes. Impossible? No.

[peoplewindow]

From the perspective of the US company, then it's not them getting fined so not their problem. And if the EU wants to fine its own companies for buying adverts, they can go right ahead and do that. Doesn't seem very practical for the local economy though.

[tripzilch]

Yeah but there's many other, compliant, ways to advertise so they'll just do that instead.