[sambeau]

He was very open & clear I thought:

"I also paid full price for this HomePod, with my own money. I paid for all the equipment to measure it with, and I own every speaker in featured in this review."

This is very clear too:

"Neither KEF, nor Apple is paying me to write this review, nor have they ever paid me in the past."

This wasn't necessary, in my opinion, but again is very open:

"At the same time, I’m a huge apple fan. Basically, all the technology I own is apple-related. I don't mind being in their ecosystem, and it’s my responsibility to tell you this."

[muninn_]

Not to mention, you can still be a fan and objective in your review of a product. The two are not mutually exclusive.

[antisocial]

"He was very open & clear I thought:"

It could be just to make the review feel more authentic, and also both advertisers and audience are getting smarter.

This is not a statement about this particular reviewer, just my thoughts.

[mcphage]

Why stop there, though? Maybe he’s lying about having paid his own money for it. Maybe he’s lying about the measurements. Maybe his entire user account is a fake persona. Where do you draw the line?