| Thanks for the feedback. So, regarding this being a fluke one-off or the assertion that there isn't data to back this up, I have reams of tests that display similar behavior, many with tens of thousands of unique participants. As the other commenter said, the example in the post was icing, not the cake, but I take your point and it's a good message that people are reading my posts who know something about this and maybe I can get a little deeper into advanced topics and results and stuff, so that's good to hear. If your early-funnel optimizations directly predict the end-funnel conversion, I think that 1) that's awesome 2) the products you are testing have a huge amount of room to grow (also awesome, hope the hiring goes well it's always tricky finding great people) and 3) the phenomenon i was describing doesn't really apply to you and those products yet. One thing that may not have been crystal clear is that it's one group of people that we are talking about, and examining the segments of that group. Let's put it another way. There are 1,000 people who see a certain offer page on a given day. 1 of those people is a fellow who has read 3 reviews, used competing products, and decided 100% that he is going to buy the product. The page could have a tiny little 10px link to add the product to cart, it could be in the footer and #EEE and this dude would still find it and complete the purchase. Now, as you make it clearer to people why and how they should buy the product, you are not generating more interest like the first fellow's. You are simply inviting a broader selection of the audience to consider the purchase a bit more. That's really the principle that is at play here. Thanks again for reading, and for the comment. |