I'd bet dollars to doughnuts the people doing this are collecting zero data to analyze to see if this new process improves or hurts the number of good candidates they actually hire.
The irony of it is putting processes like this is actually turning away good talent, but they wouldn't know, because they aren't doing any analysis; they just read an article somewhere.
You can certainly do analysis on the hires you make, but it's pretty hard to analyze the hires you didn't make. Very few will come back and reinterview.
Sure you can, but my point was I'll bet most people don't. They just get this crap from an article they read because they don't think about all the ramifications, or don't think about it much at all.
The irony of it is putting processes like this is actually turning away good talent, but they wouldn't know, because they aren't doing any analysis; they just read an article somewhere.