[novon]

Apple is the best exmaple of a company that is lead by design. Their products aren't a confusing maze of options and complexity where anything goes, but instead holistic human-friendly devices that are a perfect balance between form and function. Not everyone will be happy with the compromise of "configurability" in favor of "usability" - but the incredible success of Apple products can not be argued with, society at large agrees with simple humanized technology, and will increasingly demand products and services that display good design traits.