[skellera]

Most people don't look further than the stock price and if they like the company. In that case, it is gambling. People think they don't have to spend any time and they should get a good return.

Like Peter Lynch says, most people spend more time deciding on what refrigerator to buy than the stock they're buying. If you spent as much time researching a stock as you do a house, you'd probably do much better in the market.

Stop buying stocks only because someone told you to or because you like the company.