[bonestamp2]

For some reason, my packages are rarely delivered by AMZL (although it does happen). But, I too have stopped my amazon-first habit... I noticed a couple shipments that I bought on amazon were actually drop shipped from walmart.com and target.com by the third party seller. Sure enough, I looked up the products on those sites and they were 15-20% cheaper.

It takes a little more time now, but I do a quick google price search before buying anything on amazon. Sometimes, if it's only a small difference, then it's worth the frictionless experience of buying through amazon, but as I create accounts on more and more sites, the frictional difference is becoming marginal.