This reminds me a lot of a chapter in Jesse Schell's awesome book, The Art of Game Design: A Book of Lenses.[1][2]
He recommends occasionally thinking about a game as a toy.
"The Lens of The Toy: To use this lens, stop thinking about whether your game is fun to play, and start thinking about whether it is fun to play with."
I actually just bought this book and it is arriving Friday. Funny to see the pdf now, but I think in the end this is a case I'll appreciate having a physical copy.