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by _lex
3050 days ago
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The problem is that facebook changed their business model (so you have to pay for people to see your content - he calls it payola), and a lot of content providers did not change their business models away from expecting free publicity from facebook. Really, all funny or die needed to do is to switch to a mailing list-type setup, where they actually can reach their customers without paying auction prices for every message. They should basically have given up on facebook as a means of reaching new customers, except for signing people up to their mailing list-type setup, and then trimmed operations to work at whatever scale that business could support, with the knowledge that they could grow that operation on a monthly basis to eclipse their facebook viewership. More content providers need to recognize that facebook sees their relationship as being zero sum, and that facebook controls all the cards in their own game, so it doesnt matter how many impressions/views you can get from facebook - they are the ones who benefit. You get to pay content generation costs. |
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It was being laughed at by all serious content creators who thought they had avenue, the content and the brand loyalty. Now we clearly know that there's only one Facebook and there are tons of content creators and those content creators are 100% interchangeable according to the general public as the layoffs in content creator space indicate.