[mmjaa]

Every word is a story and civilisation seems to be mostly motivated, right now, by the constant creation of new words.

Meme's are a consequence of the nature of our collective consciousness, wrapping up a big story into a simple, easily recognisable symbol and thus eventually, a word.

So we can't fault memes for being, because to do so is to ignore the means we can come to know ourselves, socially. This generation has memes; the 60's had them too. They're a naturally occurring consequence of collective reality.