[mathw]

Almost inevitably. They don't need to hit rock-bottom prices because they're already there compared to the rest of the current market, and they can use the money to pay back their enormous R&D budget, or if Musk is just throwing that money off as a worthwhile loss then to pay for research on BFR and their other future projects.

After all if you can make a hefty profit while still undercutting the competition you're basically winning at capitalism.