[nickgeiger]

This has great potential if I understand it correctly. One of the things facebook doesn't seem to address for me is the need to have groups of friends. I've always wanted facebook to implement the idea of "circles" (i.e. high school friends, college friends, current friends, co-workers, etc) so I could post stuff specific to that circle of friends rather than blasting all of my FB friends, which may include all of those groups.

Maybe this feature is on the horizon in facebook, or maybe something like this new service will address it, or both. FB seems to be pretty good at quickly copying features that other services provide that are popular and align well with the whole social graph (e.g. twitter, foursquare).

I played with thefridge a bit just to try it out and it seems very alpha: it basically didn't work for me at all. It seems many features require email verification and although I followed the email link, I exited out of the password prompt and wasn't able to do much.

[jacquesm]

The dutch website hyves was conceived around the 'circles' idea. It's quite old compared to facebook, looks a bit like myspace.