[Dan_Nguyen]

>What does that even mean?

My guess is it's just another way of saying people like consuming media from companies that are relevant to their interests.

I personally find Snap's advertising to be nice. It's nice to have it separate from what my friends upload like what others have said. I've also found that what Snap puts out is way more enjoyable to look at than Facebook's advertisements.

Take sports for example. I'm a huge NFL, NBA, and MLB fan. Facebook's sports-oriented ads are usually limited to the game score which I don't need to look at because the game is already on my TV. Snap, on the other hand, puts up a nice collection of Snapchat videos from other people. I can get a pre-game locker room video from the players and I can get a fan's view of the game-winning touchdown in the same collection. Both are things you wouldn't see on a typical game broadcast. I'm fully aware that both are advertisements, but one is significantly more relevant and more enjoyable for me to consume than the other.