[brudgers]

I don't disagree. I'd probably describe such pricing as "directly expensable pricing" and try to get it on a credit card subscription to avoid an invoicing process. With enterprise, or even small and medium businesses, invoice processes often involve discounts for timely payments and 90 day cycle times if the company thinks they can get away with it.

In terms of presentation for B2B, I think "high value" in the elevator pitch is better than "low cost." Low cost tends not to distinguish between value and price. And low price is a risk factor because low priced services tend to make the service provider less financially stable...and service provider stability is valuable for an enterprise.

[eb0la]

I'm not sure about using a credit card for this. Simply put, credit cards are usually issued to (high-level?) employees that leave, change contact details, etc... so your customer lifetime value is capped by the credit card expiration date.

I've seen bills coming for backup ISDN lines located in offices dismantled several years ago. Why? because the cost was small and it was already pre-aproved in the budget.

Only after a huge review we found out cases like this. But, that kind of reviews are unusual and expensive.

If you can afford to invoice a company and make them pay the bills for small quantities, you've got a business.

I do agree that low cost is a bad idea to start with, unless you can own all the market and start raising prices... BUT in that case you open easily the door to new competition and since your customers are price sensitive, you're asking them to churn as soon as possible.