[troydavis]

This could be a positive or a negative, but… from personal experience selling to savvy developers and engineers, a very small percentage of customers actually use a custom webhook. Think 1%, not 10%. Also, that percentage trends down as the product gets better.

The downside: that’s reason not to offer webhooks at all (that “every app needs to solve” them is not accurate), and certainly not to put much effort into them - maybe not even enough to migrate to your product. That’s a low ceiling on the amount of value you can add.

The upside: prospective customers aren’t likely to seriously consider building an equivalent, so their choice is not offering them, offering them with relatively little visibility, or using your thing.