[makecheck]

The iPod was a catch-up product in a crowded music player market. The iPhone was a phone in a world of massive, dominating phone makers. Heck, the Apple II was a computer in an IBM-dominated world.

Apple is not “first” that often so who cares if they didn’t make an Alexa before anyone else?

Instead, Apple tries to get it “right” (and sometimes they still don’t but that is their strategy nonetheless).

Alexa has plenty of flaws. It is functional but not intelligent.