[davehtaylor]

> 5. Don’t show automatic pop-ups too early

How about don't show automatic pop-ups at all?

These things have become a plague on the modern web. I'm so fucking sick of every single website pestering me to sign up for their newsletter. No, I don't want your newsletter. I want to read your article and move on. I'm probably never coming back to your site anyway. And no, I'm not turning off adblock either. So blocking me from entering your site because I'm running an adblocker means I will most certainly never whitelist your site, I will leave and never come back, and no matter what your content is, you're never getting ad revenue from me.

TL;DR: Stop with the pop-ups. Period.