[oflannabhra]

Apple is focused on products, and is only interested in technologies as they can be leveraged into products.

>Apple has been ignoring VR and AR for a few years now.

I strongly disagree with your assessment of ARKit. However, Apple has indeed ignored AR and VR from a _product perspective_ because right now, the technologies cannot be leveraged into compelling consumer products.

From a _technology perspective_ I think Apple has very much not ignored AR.There is a lot pointing to the fact they are pursuing it, including Tim Cook’s own words, and the existence of ARKit in the first place.