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by oflannabhra 3062 days ago
I'd add to this that Apple's current approach to AR and wearables is not one that necessitates the cannibalization of the iPhone. They are taking a constellation approach (as noted in the article), with the iPhone in the center.

I think that approach is not one based in defense, but one that actually plays to their strengths: personal products with an excellent experience, vertically integrated. Because of AR's computational requirements, it will be a long time until we have an AR experience that is untethered to a mobile computing device. A vertically integrated, constellation-based system will offer a better user experience, at least initially. Intel's recent Vaunt glasses [1] could be much more powerful if Intel also controlled the entire device the glasses co-ordinated with.

[1] - https://www.theverge.com/2018/2/5/16966530/intel-vaunt-smart...

1 comments

I actually think it is a deliberate cannibalization being done with here. But they are doing it slowly as not to be a shock to the system. Look at the Apple Watch...my gut you will start to see every year more and more of the functions on the iPhone move over. The beauty of this is ppl will not bark at this as the Watch becomes the yearly replacement cycle vs. the phone which will be every 5 years.