[dingaling]

But if a fixed-line provider did that it would be considered a violation of network neutrality and the pitchforks come out.

How can a future challenger to Spotify compete in such am environment? etc

[millstone]

Well there's 45 services that already do, and it doesn't seem particularly hard to get on that list:

https://www.t-mobile.com/offer/music-freedom-list.html

[scarface74]

Easy. Ask T-mobile to be included. It's free for the provider and from everything I know, relatively easy for a provider of legal video or audio content.