[zerb]

Do something crazy. Completely embrace FOSS.

Do something conservative. Invest heavily in battery research.

Make hardware the focus, make it incredible. Support software with money and project governance, but let the ties to the hardware go. Win purely on incredible hardware.

[jnbiche]

But software is clearly where Apple is suffering the most. They're still doing OK in hardware (perhaps because most of it is not in-house).

[zerb]

Which is why I think they should open the platform. Don't start from scratch, but relicense the OS to be compatible with FOSS and, say, make iTerm the default terminal.