[zach]

It may not the best URL available for what they currently do. I just did a 5-minute IDS check and pickfly.com (WAY better IMHO) is available, for example.

But see, then they would get "stuck" to the market they're starting in, would lose having a Google-unique name and would probably even have to fight their way up to the first result in travel's very-cutthroat SEO environment.

There are so many trade-offs that are hard to evaluate from the outside that I'm a lot more understanding of "weird" names (typified by the notorious Google example) than I used to be.