[tedmiston]

My startup is in this space [1]. There are tons and tons of analytics tools so it really depends which ones you're interested in using. The value of adding an event router is highest when you want to use client-side and server-side clickstream analytics integrations. It's overkill if you just want one analytics service like Google Analytics or Mixpanel, but most companies want more than one.

You might also think about pricing models - some services use per user pricing which can be expensive if you have a high number of users but with a small amount of monetization per user. Astronomer uses per event pricing so we're generally a better fit for that use case.

Snowplow is in the data warehouse space where the other main competitors are Amazon Redshift (most popular) and Google BigQuery. If you use a clickstream router like Astronomer or Segment, you'll get data warehousing "for free" out of the box.

[1]: https://www.astronomer.io/