[jmyc8]

I think it helps to list out the core value of your idea and the easiest way you can test out that it actually brings value to your end-user/customer. Alongside of that, you should have assumptions/hypothesis surrounding your idea that can be tested/validated out in the cheapest, quickest way that brings measurable results.

Buffer Box is a great example of a startup that tested out their idea cheaply and quickly: https://www.stitcher.com/podcast/bytes/e/part-1-the-bufferbo...

TLDR; BufferBox was one of the first "Amazon Locker"-services. The problem they solved was "missed deliveries". So they tested (cheaply, quickly and easily) their concept by posting posters everywhere on their college campus promoting a way for people to not miss their deliveries (students always missed deliveries due to classes and this was before the days of Amazon where they just dropped packages in your front door). Students signed up would put in Buffer Box's address and would get their items/products/packages delivered from a team member of Buffer Box. This helped Buffer Box validate there was a need for their service, and that their product ("Buffer Box") would be needed.