There is an extensive disinformation campaign going on, largely funded by meat and dairy companies, to confuse people about this. Refined carbohydrates and sugars are not healthy, it’s true. But the idea that saturated fat is safe is not supported by any solid science.
You don't call them anything. You address their arguments and methodology. All the axe grinding in that article makes it read like a tabloid, and I don't trust tabloids.