Ask HN: How would you market an innovative product in 2018?

[juliansamarjiev]

With the dynamic changes of many major platforms, how would you go about promoting an innovative product in a 2018 digital context?

[sharemywin]

physical product?

https://www.geekwire.com/2017/amazon-vets-develop-20-wyzecam...

[juliansamarjiev]

yes, an apparel product.

[sharemywin]

you might also look at influencers