[ryanricard]

Wow, I've been a regular Trader Joe's shopper ever since one opened up down the street about a year ago. Frankly, I was always a bit worried that between the price and the quality there was a "too good to be true" angle that I was missing. But from this article, it seems like they rely on:

* Buying good food

* Distributing it efficiently

* Paying their employees well.

I don't really care how "quirky cool" they are or are not, that's pretty sweet.