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by richforrester
3060 days ago
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Don't mind having a go at answering the appropriateness of this vector-based style, from a design/psychological perspective; It might be inherent to the mathemetical precision of this drawing style. The clean-cut shapes and geometrical shapes imply a strict adherence to rules, purposeful determination and look clean, clear and predicatable. In short: they make your product look well thought out. As opposed to a sketchy drawing style. (Sketchy. What's in a name?) |
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I think the need is to read a clean, clear symbol instantly. Apple, Golden Arch, Handicap-Sign. Because of this, a lot of design majors learn this branding style. Readability is super important in mono-culture, so is clean interface.
Furthermore, vectors are used due to their ability to scale to any-size, and the standard tool, Illustrator, just more naturally makes this look than say a St Gaudans Buffalo Nickel design.
It's a typical copycat style that happens in design and art. Around 2005, I noticed flying bird silhouettes everywhere.