[samstave]

ah.

Hmm.

I worked at intel in the 90s... Ran the game lab - when they came out with the Celeron, they created SIMD instructions - and they paid (bribed) game companies to optimize their games against the instruction set - fofr $1MM in marketing bonuses.... (i.e. "play gameX on intels celeron based PCs and achieve X% performance gain")

And all of this was to prove that they could produce a <$1,000 machine that a consumer would want (the basis of the celeron proc)