[s0rin]

It also falls on consumers to choose not to support such companies if they fail to abide by our moral code of ethics.

Plugging for duckduckgo - making the switch is easy, free, and without ethical mishaps.

[maze-le]

Also:

- using umatrix to block requests to googleapis, google analytics, etc.

- dont use alphabets other products (youtube, hangouts, chrome, blogger, google earth, etc.)

- dont use frameworks from google or google associated companies (angular, gwt, tensorflow)

- dont use gogoles dns service if you happen to live in a opressive regime, that utilizes dns blocking

Doing this is perfectly possible, but you will isolate yourself very quickly. I use DDG since a while, and its an adequate search engine. But everything else... way too much hassle...