No they didn't.
What they did is show the world how to create a marketing campaign.
They took it to the point when people thought that Apple invented 3g when iPhone 3g went out, when it was on market for almost 10 years, and it was an update to what everyone else had already.
iPhone was way behind Symbian and Windows mobile at date of launch.
It didn't even have multitasking...
Also, use some arguments instead of switching topic every reply.
You accuse me of switching topic and then go and talk about 3g, how about practice what you preach?
Thank you for making my point I, you can do all the marketing you want but in the end you cannot sell a shitty product which Symbian and Windows Mobile learnt the hard way.
Apple succeeded because the user experience worked.