[fabatka]

What I don't really understand about this is, why is anybody concerned with fake accounts and followers outside of ad companies? (Disregard now the possible public opinion influencing use of huge fake account networks, I can't even see this argument against bot accounts in this article.) As I see it, both bot account sellers/maintainers and celebrities profit from this, only the ad companies can lose when their business partners realize that they get fake visibility for their money and decide not to give money for this. Of course this would in turn eliminate the sponsorships of accounts and thus the buying of fake followers. So I guess I don't really get why this industry exists in the first place...