[mykoleary]

Any company that looks solely at followers and not at overall and long term engagement (comments and likes) trends with a user's follower base deserves what they get from the person that "sold" them the bill of goods they bought.

[dragonwriter]

You can buy comments and likes just as easily as followers. Once something manipulable becomes used as a measurable proxy for influence, it will be manipulated.

[mykoleary]

If that's a concern for companies, they can bake measurable minimums (referrals, converted referrals, etc) into their endorsement deals. Any person with a bevy of fake-ness won't meet them and thus won't get paid.

[jerkstate]

ooh, good idea, where can I buy some comments and likes?