[j4ship]

when you already have a large percentage of the online user base you are going to have to 1) wait for that underlying user base to grow 2) offer something new to capture people you dont have with your current product

They have reached the point where its a lot easier to lose someone then gain someone. I dont think its societal impact ... its people getting older and dropping off while at the same time its really hard to replenish that use base when already have so many of the young people already on your site.

So maybe they need to understand user rentention vs aging , I think that would be a place to look, societal impact ... no one uses or drops a product becuase of societal impact.

How many diamonds and how many electronics or clothes do we use that have a dubious labor practices. Its the product quality that speaks loudest.