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by resu_nimda
3063 days ago
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Google and Facebook also use your data as input for increasingly sophisticated AI algorithms that put you in a filter bubble — an alternate digital universe that controls what you see in their products, based on what their algorithms think you are most likely to click on.
These echo chambers distort people's reality, creating a myriad of unintended consequences such as increasing societal polarization. How is this any different from the pre- or sans-Google and Facebook world? People have always lived in bubbles, always been funneled down a particular path by their experiential influences. Without Google or Facebook, if you were a white supremacist, it’s probably because you were influenced by white supremacists and you would continue to surround yourself with them. If you were someone who really strived to expose yourself to different ideas and things outside your bubble, you can arguably do that easier than ever now. This isn’t really to “exonerate” FB and Big G, but I think it’s worth asking what impact they’ve really had on this basic facet of life. |
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> How is this any different from the pre- or sans-Google and Facebook world?
Easy: the bubbles are tighter and harder to pierce. In the old days, you'd have to get your information from the same news sources as everyone else, only customized at a fairly coarse level (e.g. a city). That regularly pierced your bubble and gave the community a common reference point. Now, many, many more people get all their information from individually-customized feeds that are precisely matched to their biases and their bubble. There's so many fewer common reference points which makes is harder for many people in the same communities to even communicate.
tl;dr: it's an emergent qualitative difference caused by scale.