[book_mentioned]

Depends on target market, so ideally non-technical perception (enterprise budget). There is probably still time to do effective marketing that conveniently doesn't emphasize it but discreetly assuages any concerns.

However, I am hard pressed to find any sizable HN discussion that doesn't mention it? It's basically worrying about what shows up as downsides when Googling, since most potential customers are starting from zero.