[FabHK]

> This part of the process is usually considered one of the first steps in a successful business.

You're absolutely right, of course. However, I'm reminded of this wonderful (recent) quote by Uber CEO Dara Khosrowshahi:

"Business is actually surprisingly good for everything that the company went through. The part of the business that is not going well is the profitability part. We have some details to work out."

https://www.axios.com/uber-ceo-1516627656-77c68a5a-6d42-4c85...

[CPLX]

I don't understand the "however" part.

People actually want to press a button on their phone and have a car show up and take them somewhere seamlessly. Uber has been doing that since they launched.

Doing it profitably and sustainably is another question. But the basis of the enterprise isn't even a little confusing.

[FabHK]

I think we're on the same page.

My point: a business without actual products people want to use is not viable (contrary to what some appear to think), but a business without profitability is not viable, either.

(you're right, Uber has a slick product, though arguably because they subsidise it.)