[cgallello]

I'm actually curious about this - do you know of articles that talk about this?

[tablet]

In our pm product (Targetprocess) average customer lifetime is about 4 years.

[jkaljundi]

That's really good and above average. How different it is for you in the SME/SMB segment vs enterprise? Churn is much higher for small 5-10 person installations usually, as the switching costs are small and often even initial payments are to continue trialing it. Much different for 1000 users implementation.

[tablet]

Average churn is close to 20%. Definitely it is different for various cohorts. For Targetprocess we have this distribution:

1-20 users - churn 35%

21-100 users - churn 18%

100+ users - churn 7%