[schimmy_changa]

It might be a little gauche to link to your own blog, but my thoughts on figuring out the impostor "higher purpose" mission statements: http://colinschimmelfing.com/blog/the-hierarchy-of-jobs/

We can see that individuals value humanistic goals in the tech industry, and companies find it important to claim they fulfill these goals. As Mike Judge shows, often the claim is shallow – only put forth to gain status.

To judge the claim for a company suggesting positive social good, there’s an easy test: would the company claim a positive social good if there were no recruiting, PR, or status gains to come of it? If the answer is no, the company is simply behaving as the mimicking actor and the claim should be ignored. A company who truly has that positive social good as a mission will, simply in stating their reason for existence, claim the social good. As examples: OPower, Stellar, Khan Academy, Mosaic, SpaceX, etc. (note that I don’t work for nor own stock in any of these companies)

Really, their mission could be: "making work more efficient by helping all teams work together effortlessly" or "saving time for humans by making collaboration easier". Those would be decent without the puff.