[karthikvellanki]

I think it boils down to tradeoffs. For example- The best option (custom solution) may cost you 100k and drives max productivity. But if Asana (a more one size fits all product) costs you 20k and drives about 70% of max productivity - Asana might be the better option if the additional 30% productivity is not worth 80k.

[matte_black]

The risk with Asana though is vendor lock in. If your business comes to depend on Asana too much you’re at the mercy of whatever they do, including “shutting down and going out of business”.