[scriptingnerd]

Apple comes across as people friendly, a hardware company who provides a tangible, usable set of products. Google comes across as what they are, an ad company with a semi-decent search engine and an OK web mail and docs platform. I stick with my i-devices and Fastmail.

[Yetanfou]

What Apple or Google or any other company comes across as is mostly in the eye of the beholder and can be influenced by many, sometimes trivial things. As an example my perception of Google has changed in recent years, not so much due to them shedding projects but more due to the intense politicisation of the place and the censorship which followed. I don't use the search engine directly, preferring to go through a third party to gain a semblance of anonymity. The Android project still gets my vote as long as AOSP remains viable, as soon as that road is cut off I'll jump ship to something else. To me Apple seems to be more in the business of herding their flock of users, trying to extract as much profit from them as feasible. They know which strings to pull to make keep most users from leaving the flock but recently more and more have strayed to the edge and beyond.

[joejerryronnie]

Agree with this - however I am consistently awestruck by Google Earth. It rarely helps me in my day to day life (apple/google maps work fine for that) but I never grow tired of zooming in on a tiny fishing village on some remote island in the Pacific or a random settlement high in the Himalayas. It feels almost God-like.