Anyway, thanks a lot for your advice!
I'd start out with two options, a "Tell me more" button and an "I'm ready to get started" button.
- basic explanatory text highlighting the benefits in bullet points
- a picture of a blurred face and the same revealed face (probably rotated pretty girls in a non-"adult" context)
- a big green "chat now free" button and smaller "watch our introductory video" and "create an account" links
my prediction is your bounce rate will drop significantly and number of people chatting will go up.
Just a thought.
I'd start out with two options, a "Tell me more" button and an "I'm ready to get started" button.