[honest_george]

This also means that if you're working for small company, you should charge small amounts of money. Or just reject the project entirely. Because anyone claiming he can bring 500k a year in value for a local small butchershop is either a liar or fooling himself.

[kfcm]

You have to determine who your market is. Some potential clients may not be in your market--whether too small or too big--and you pass on them. If there's a demand from those market segments, someone will pick up on it.