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Thanks for the question furilo. We run behavioral cohorts. We do cohorts over everything, every action people do, every screen they visit, every piece of value they receive. We also know when those actions take place (first 5 minutes, first hour, day, etc). With the above, we've learnt what actions have the strongest retention. Now we need to look at the duration of the first session, which we have. We know that if we dont convert people during their first session, they is no coming back - no push or email or anything, will bring them back. Once we know what the lever of retention is/are, and much time we have to convert, we run user tests with different types of users (converted, non-converted, people who've abandoned the app, people who dont know the app), and observe how they discover the lever, how they describe it, how they use it. This is gold, and helps us iterate. |