[zbentley]

Quite tangental to the article, but:

This is why you shouldn't name protocols/standards after products!

I've worked with a few know-nothing users trying to slog through mac file sharing for the first time and got confused when I told them that the better/faster/better-supported sharing options, between macs, were the ones without "Apple" in the name.

"But it's named after Apple; it's going to be the most official/best integrated thing if I'm on a Mac!" is a common barely-technical-user refrain.

The same thing applies to the "Apple Partition Map" bootsector option when formatting disks.

Give things a descriptive, concise, memorable name that has nothing to do with a brand. If you deprecate them, you'll be glad you did.

/pedantry