[princess-aslaug]

Hard to tell why initially you were downvoted so much. It's actually a very interesting comment for me, and a very clever strategy because if Waymo fails, while the press will say it's Google owned, it will still be felt as a separated entity. If it succeeds there will be a stronger link between the two brands in people's mind, and such link can be made stronger via marketing.

[alangpierce]

I downvoted because it's a pretty strong and cynical-seeming accusation with little evidence. If it was suggested as a theory for the spinoff (or the entire Alphabet re-org?) or as one of the likely motivating factors, I think it would add to the discussion, but as-is, it's stated as fact that the sole reason for Waymo becoming its own company was to shield Google PR.

There are many Alphabet companies: Calico, CapitalG, Chronicle, DeepMind, Jigsaw, Nest Labs, Sidewalk Labs, Verily, Waymo. Is the idea that all of these were created under the same PR-driven motivation? I think it's much more reasonable that it was a legitimate re-org of a massive company, and that organizational units want their own identity and autonomy.

[zerostar07]

> because if Waymo fails, while the press will say it's Google owned

Google has failed sooo hard in so many things it should be trading for $10 if it mattered.

The real effect is that, when google starts the in-car ad attack, people will act surprised.

[jacksmith21006]

Google is about to pass Apple as the most valuable company in the world. So apparently Google is doing something correctly.

[Gargoyle]

Yes, they're an excellent venue for ads on insurance, loans, mortgages, and mesothelioma. So like the badly made ads you see on local TV.

What an odd business.

[princess-aslaug]

Good point but it rarely failed at something that was requiring such financial investment.

[dx034]

Are you sure? What about Google+? Guess they spent at least a billion for that.

Google's search and ad network is paying (directly or indirectly) for everything. All other projects are just to keep people using their search and seeing ads on their platform.

[zerostar07]

do we have a ballpark about the amount of money spent here? they have thrown a lot of money on other projects too i think .

[princess-aslaug]

I don't have numbers but I was thinking to spectacular failures like Google Wave or similar software projects. For sure they were also built by large teams and costed a non trivial amount of money, but this kind of research on autonomous vehicles, it's spawning a much larger amount of time and requires non common experts, there are tons of legal issues related, and you don't stop because people are not using it... it is a technological problem so you spend more and more resources trying to crack it. So I've the feeling that it's significantly more costly than other attempts that Google did in the past, but I've no numbers. I guess the Waymo numbers are simpler to get, because now it's a spin-off (but we should add all the money spent before the spin-off), but the cost of things like Wave are near impossible to obtain, I can imagine.