Yep, it does look like Samsung may be in a position to catch up soon. That could make a real problem for Qualcom the other Android manufacturers. Samsung are the biggest manufacturer of high end Android phones. If Qualcom can't sell high end CPUs to them any more, it might make manufacturing any truly high end CPUs uneconomical, or at least drive up costs even further.
Watch out for what comes out of ARM Austin. Their last core was the A72 from a couple of years ago. Rumour has it they've been working on a big core to better compete with Apple and Samsung.
Looking back, it makes sense that Qualcomm discarded their underperforming custom design efforts (at least for the mobile market). If ARM can deliver a competitive design, why not fully commit to their roadmap and save significant amounts on R&D costs?
I sometimes wonder how much of It Just Works was influenced by having slower machines. When doing everything takes longer, if you do it right the first time then it’s still faster than doing it twice.
Would you mind backing up your claim? To my knowledge, ARM is one company that licenses their designs to other companies, who are free to parameterize and modify as they please.
I think the idea is that it probably matters very little to Apple or Samsung or any other company that has an architectural license how well the ARM originated core performs because they are building their own core and ARM is basically a standard committee to them. Obviously companies that are using the actual ARM cores care about ARM's ability to perform.
There are two types of ARM licenses. One is an Architectectural license. This allows licensees to design and implement the ARM ISA. Apple and QCOM among others have Architectural licenses. They can add customizations such as # pipelines stages. This license is very expensive.
The other license is getting ARM's implementation of a CPU (ie A57, A72 etc). Customers can parametize # cores, cache size, memory width etc, but the basic architecture is fixed.
I don't know what the above comment was referring to but they are more than what you describe. I'd submit AMBA as an example of this; I've seen this tech utilised by IP for ASICs that don't actually contain any ARM processor cores themselves.